Start off with the under-eye area. Apply several dots of concealer along the eye area in a crescent shape. Pat in the concealer with your ring finger (or brush, sponge) and blend it. Ring finger applies the least pressure on your delicate skin. Do not rub! Rubbing your concealer will indirectly remove your makeup and irritate your eyes. Use sponges for a thin and sheer coverage. Also, apply concealer around the nose and mouth area. Less is better, too much of concealer will make your face look cakey. Next, apply foundation and blend it outwards. Dab and blend your concealer on any remaining spots on the face. If you are dealing with pimples, choose a concealer than matches your skin tone.
Concealer, before or after Foundation?
"If your face feels naked without foundation, apply it first. Then dot concealer only where you need extra coverage." —Cynde Watson, founder of Color by Cynde Watson (source : oprah.com)
"If you don't like to wear a full face of foundation, apply concealer first to the areas that need full coverage. Then you might find you don't need foundation at all—or need only a little bit to even out skin tone and make your skin look flawless." —Bobbi Brown, founder of Bobbi Brown Cosmetics (source : oprah.com)